E-Commerce marketing
Whether you have been running your online shop for years, or are brand new to the game E-Commerce marketing is the key to ROI.
Looking nice and functioning effectively is paramount to any E-Commerce websites success. But without an effective ecommerce marketing strategy in driving traffic to the site, the good looks and slick features are pointless.
First of all get your website indexed in Google PROPERLY. Any solid ecommerce marketing foundations are built on a sitemap submission to Google via webmaster tools.
Webmaster tools is an E-Commerce marketers best friend. Although basic in what it tells you, it highlights the fundamentals which Google encounters on your site – such as when Google last spidered your site, and any duplicate content that you may be listing in its index.
Ecommerce marketing pivots around ensuring your website is found for keyword searches on numerous platforms. Yes, Google is the most heavily trafficked engine by far. However, in ecommerce we are looking for shoppers! So we have to be aware of shopping directories, price comparison portals, affiliates and much more.
Admittedly, the initial efforts in any fledging ecommerce marketing plan must focus on Google’s natural listings – primarily. But quickly learn to upload a product feed to shopping directories such as Kelkoo, PriceRunner, Google Shopping etc.
Once you have gathered momentum in terms of website exposure and orders/enquiries to your site look to embrace social networking and online PR viral ecommerce marketing is extremely popular as it provides customers with up to date information, offers and a point of interaction with your business.
Pay per click is also a must. If your SEO efforts aren’t quite driving the required levels of traffic to your site in the time required, you can always pay for instant, relevant visits to your site through PPC on Google, Facebook, Yahoo and other popular networks. Margins and break even come into play massively where PPC is concerned – so ensure your ecommerce marketing strategy keeps a tight reign on the spend, and cover a good breadth of keyword variants. Don’t just sponsor the brad generic keywords and expect a swathe of traffic at a snip.
Last of all, good luck and work hard. Usually does the trick!
Regards
The MonkeyFish Team
Our Clients
